Monday, January 27, 2014

Christian Coigny is a Master photographer from Switzerland

Born in 1946, Christian Coigny spent his youth in Lausanne. At 20 years old, he started at the Vevey School of Photography but ended up spending only a few months there. He went to San Francisco where he lived for 5 years. With a limited dossier, he spent most of his time going round advertising agencies. One day, he was asked to do an advert for Levi's and then the jobs began to come one after the other. The lights and the open spaces of the west, painted by Georgia O'Keeffe or Edward Hopper, made a big impression on him and continued from then on to influence his commercial as well as personnel work.On return to his home town, Lausanne, he opened a studio and worked in various areas: portraits, fashion and still life. He distinguished himself with his campaign for a chain of stores for which he did posters for more than 10 years. Vitra entrusted him with the "Personalities" campaign consisting of photographing 130 personalities on seats designed by Charles Eames, Citterio, Jasper Morrison, Frank Gehry...Parallel to his commissioned work, continually prompted by his passion for photography in its purest form, Christian Coigny takes photos for himself, in all possible areas, mainly in black and white.

Based near Lausanne on the shores of Lake Geneva, Christian Coigny has for the past 30 years developed a career in traditional black and white photography in parallel to his work in publicity and fashion. He works primarily with film. His work is anchored in a classical education and strongly influenced by American painters such as Edward Hopper, Georgia O’Keefe or Andrew Wyeth, that he discovered during his 5-year stay in San Francisco. Very rapidly important brands called upon him to transpose his personal mark into their advertising campaigns. The poster advertising campaign for the department store Bon Genie Grieder, between 1975 and 1985 marked his return from the United States. His book of portraits of local artists earned him the Vitra «Celebrities» Campaign. Other photographic projects include work for clients such as Hermès, Krug champagnes, Ferretti yachts and Hublot watches, and for many years he has participated in the creation of catalogues and of publicity campaigns for Chopard jewelers of Geneva. He now devotes most of his time to his personal work whilst exhibiting at various galleries and museums in Europe.

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